Yves Rocher
Yves Rocher - Mobile App with digital loyalty system
Replacing traditional paper discount catalogs with a beautiful, carbon-efficient, and highly targeted mobile retail loyalty system for iOS and Android.
Yves Rocher milestones
About the project
The international brand Yves Rocher approached us with a request for the development of a new mobile app intended to fully digitize their purely offline communication channel with customers.
Surely, we all remember the paper flyers with offers of discounted prices and special goods. Not only did they cost a lot of money to print and distribute, but they weren't environmentally friendly and lacked targeted precision. That is over now! Yves Rocher has its beautiful and very popular mobile app.
Assignment & Scope of Work
The aim of the app was to replace paper flyers with instant digital offers. Besides that, Yves Rocher wanted to deepen communication with loyal clients, offer an elaborate loyalty program, and add features that customers would appreciate.
Core Deliverables
Designed features
Loyalty System
Dynamic barcodes for in-store scanner compatibility and real-time loyalty point tracking.
Exclusive Offers
Personalized discounts based on previous store visits and category purchases.
Map of Branches
Geolocation searches that point users directly to the nearest physical Yves Rocher boutiques.
Order History
A clean logs vault holding previous receipt copies and purchased product histories.
International expansion
We developed the Yves Rocher app as a pilot project for the Czech Republic. Following the highly successful release and positive metrics, other European countries where Yves Rocher operates expressed interest in adapting our architecture.
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